Google has always modified its algorithms for the sake of users’ welfare only. Penguin is one of most active and influential algorithms of Google aligned for search engine optimization practices. Penguin does its functions on its way. This algorithm has been developed only to investigate if there any Black hat SEO practices are going on or not. How does Penguin dispose less-qualitative and needless Backlinks? • According to Google’s algorithms, Search Engine Optimization experts are not meant to practice overly-promotional backlink building practices to attract traffic. • There should not be flood of redundant and paid irrelevant backlinks. • Backlinks in maximum quantity are no more to help SEO experts to pull up the ranking. It is now time to pay attention to build powerful limited backlinks rather increasing the numbers of backlink. • In simple words, with the high relevance of site, backlinks are now supposed to be built in limit. • If