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Google’s “Penguin and Hummingbird” act as hostile to web spammers

Google has always modified its algorithms for the sake of users’ welfare only. Penguin is one of most active and influential algorithms of Google aligned for search engine optimization practices. Penguin does its functions on its way. This algorithm has been developed only to investigate if there any Black hat SEO practices are going on or not.  How does Penguin dispose less-qualitative and needless Backlinks? •    According to Google’s algorithms, Search Engine Optimization experts are not meant to practice overly-promotional backlink building practices to attract traffic.  •    There should not be flood of redundant and paid irrelevant backlinks. •    Backlinks in maximum quantity are no more to help SEO experts to pull up the ranking. It is now time to pay attention to build powerful limited backlinks rather increasing the numbers of backlink. •    In simple words, with the high relevance of site, backlinks are now supposed to be built in limit. •    If

SEO Hummingbird Update – Guidelines to Write Effective Content to Improve Websites’ Ranking

Hummingbird is an important update by Google introduced in August last year (2013). This update is mainly focused on the semantics; the main reason behind this is that Google has clearly observed that a large number of people use gadgets and mobile devices to conduct the searches. SEO Hummingbird Update made the use of keyword low relevance and this prompted the search engine to deliver the appropriate results rather than focusing on keywords. Take a look.  People speak differently than they write. With the immense progress in technology, mobile users are now allowed to conduct the search process using their voice. For instance, their voice directions are going to be more involved and longer.   Apart from this, Google also emphasized on the quality of content by following several important rules that should be followed by the SEO Content Writer .   1. Themed Content – Going with themed content is certainly the best option instead of focusing on ranking for one or tw