Today’s era is the era of internet and information. The companies are rapidly launching online marketing and going digital has become almost a mandatory fashion for any kind of merchandising company, agency or service provider. While doing this, one must reach to the customers or clients are through the right kind of Search Engine Optimization. The SEO practice can be of either white hat practice or black hat practice. The former one is more acceptable and legitimate than the later one. A client company can hire a SEO team that provides local SEO services within their own set up or can opt for SEO outsourcing to the other country. Whatever is the mode of hiring, one has to ensure that the company is hiring the right SEO; so that the company website’s ranking improves in a short span of time. With right team of SEO, online marketing can rise to the expected level. It also helps the company to achieve a strong online presence and a positive online reputation for the company even