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Google’s “Penguin and Hummingbird” act as hostile to web spammers

Google has always modified its algorithms for the sake of users’ welfare only. Penguin is one of most active and influential algorithms of Google aligned for search engine optimization practices. Penguin does its functions on its way. This algorithm has been developed only to investigate if there any Black hat SEO practices are going on or not.  How does Penguin dispose less-qualitative and needless Backlinks? •    According to Google’s algorithms, Search Engine Optimization experts are not meant to practice overly-promotional backlink building practices to attract traffic.  •    There should not be flood of redundant and paid irrelevant backlinks. •    Backlinks in maximum quantity are no more to help SEO experts to pull up the ranking. It is now time to pay attention to build powerful limited backlinks rather increasing the numbers of backlink. •    In simple words, with the high relevance of site, backlinks are now supposed to be built in limit. •    If

Optimizing Your Website With Local SEO Strategies & Targeting The Clients

This is one important part of the SEO program. Although most of the users do not notice it, the fact remains the same that nearly 40% of the search results in Google are oriented to the local findings. The search engines zero in the searches to a particular locality, region or a place along with the global results and show both of them simultaneously. Not optimizing contents accordingly may be a hit or a miss! In this era of online marketing, placing online order of products and services has become a trendy affair. Not only the consumers look for goods and services to purchase from a comfortable vicinity, but also the search engines customize their search results based on that person’s locality and search history. So, if you own a website that describes about a product or service you are capable of delivering, it is important to know- how to optimize the website with local SEO to gear more traffic to it. By doing this, you increase the chances of driving more traffic into yo