This is one important part of the SEO program. Although most of the users do not notice it, the fact remains the same that nearly 40% of the search results in Google are oriented to the local findings. The search engines zero in the searches to a particular locality, region or a place along with the global results and show both of them simultaneously. Not optimizing contents accordingly may be a hit or a miss! In this era of online marketing, placing online order of products and services has become a trendy affair. Not only the consumers look for goods and services to purchase from a comfortable vicinity, but also the search engines customize their search results based on that person’s locality and search history. So, if you own a website that describes about a product or service you are capable of delivering, it is important to know- how to optimize the website with local SEO to gear more traffic to it. By doing this, you increase the chances of driving more traffic into yo