Google’s Latest Penguin 2.0 – Have Your Websites Affected?

If you own any website or are a website developer by profession, and witnessed a major drop in your search engine ranking you may be certainly be victim of the latest Google update. Aiming to penalize those websites engaged in illegal activities to improve ranking, Google introduced Penguin 2.0 that became effective on 25th of May last year.

This of course made an adverse impact on the business of many websites associated with unethical practices. Such websites finally lost their ranking in search engine and also popularity among people. Such websites actually include several spamming techniques like automated linking schemes, low quality link exchanges, blog spamming and more.

However, most of the people will definitely agree that the latest update is good for genuine websites. Those companies who believed search engine is the main source of marketing now finding themselves in a hole that may be in fact quite complex to climb out of. Getting more backlinks for a website is often considered to be a major factor in attaining good search engine ranking. However, you need to be focused on getting only quality links for fulfilling your aim.

Why Would You not Hire a SEO Company in India?

Now, with the introduction of the said update, SEO witnessed several notable changes. SEO Companies are responsible for developing cheap links to their clients for web pages now need to find a way to get them removed. These companies were earlier approached for link exchanging now being consulted for removal of the link.

Linking methods is performed only for the sole purpose of enhancing your search engine optimization rankings that are in fact becoming a thing of the past. Many natural linking methods now gained wide acceptance in Google such as article writing, forum participation, video tutorials, presence on social media and more. Those companies engaged with ethical practices finally rewarded for maintaining quality works.

So, if your website suddenly witnessed a major fall in search engines, then you may certainly be most excited to find details related to effects of the latest Penguin 2.0 update. However, the recovery process for some websites will witness the toughest job compared to others.

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