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Showing posts from April, 2014

Run that SEO Marathon!

Are you an alert online marketer? Are you keeping abreast of the latest SEO News ? If not, there is bad news- matters as trivial as they may seem in the SEO context, may actually make the future of your website dark and gloomy. Here is the catch- most of the webmasters find Penguin and Panda updates confusing and scary. You may as well use this aspect to your advantage. Google’s Latest Penguin 2.0 – Have Your Websites Affected? Search Engine Optimization is not a sprint, it is a marathon. To be able to reach the finish line in time, the techniques have to be up-to-date; you have to be smart. Completing this marathon, or in simple words, getting higher rankings need preparation, practice and vision. There are several routines to be taken care of:      1.       Have that push pep and go- You need to be bursting with energy and excitement. Others will only tell you what to do- it is you who needs to do the actual work. Keeping a track of the required changes to be

What Are Benefits Of SEO Outsourcing? Take a Look

Internet has emerged as the most effective source of advertisement for being highly cheap and convenient, apart from known to be a major source of information regarding anything. Traditional advertisement mediums like television, radio, and print have a limited reach as compared to online medium. Besides, these mediums are also limited in targeting customers directly. But, search engine optimization (SEO) uses completely different ways and platform to focus on the relevant buyers. For instance, social media became successful in creating huge craze among people and is used to a large extent to find potential buyers who are keen to purchase your products and services. Hence, it provides the most effective way to find more people searching for your brand. The fact can’t be denied that SEO services witnessed their huge demand in the market for being the most popular marketing strategy. In order to get quality results, many businesses are outsourcing the process to those gained

SEO Hummingbird Update – Guidelines to Write Effective Content to Improve Websites’ Ranking

Hummingbird is an important update by Google introduced in August last year (2013). This update is mainly focused on the semantics; the main reason behind this is that Google has clearly observed that a large number of people use gadgets and mobile devices to conduct the searches. SEO Hummingbird Update made the use of keyword low relevance and this prompted the search engine to deliver the appropriate results rather than focusing on keywords. Take a look.  People speak differently than they write. With the immense progress in technology, mobile users are now allowed to conduct the search process using their voice. For instance, their voice directions are going to be more involved and longer.   Apart from this, Google also emphasized on the quality of content by following several important rules that should be followed by the SEO Content Writer .   1. Themed Content – Going with themed content is certainly the best option instead of focusing on ranking for one or tw

Google’s Latest Penguin 2.0 – Have Your Websites Affected?

If you own any website or are a website developer by profession, and witnessed a major drop in your search engine ranking you may be certainly be victim of the latest Google update. Aiming to penalize those websites engaged in illegal activities to improve ranking, Google introduced Penguin 2.0 that became effective on 25th of May last year. This of course made an adverse impact on the business of many websites associated with unethical practices. Such websites finally lost their ranking in search engine and also popularity among people. Such websites actually include several spamming techniques like automated linking schemes, low quality link exchanges, blog spamming and more.          However, most of the people will definitely agree that the latest update is good for genuine websites. Those companies who believed search engine is the main source of marketing now finding themselves in a hole that may be in fact quite complex to climb out of. Getting more backlinks for a

Increasing Trend of Search Engine Marketing – How Does It Affect Your Business?

No matter what type of business you own, understanding the significance of search engine marketing is quite necessary for you. It plays a vital role in making your website popular and also putting your business on the right track. It is often said that the higher the page rank, more business opportunities. So, this strategy helps you in making your online presence more effective by letting you optimize your site for search engines. The said task is performed by using various techniques mainly to enhance the visibility of any website and enables you to get more traffic to your site. Earlier websites were available in a limited number due the expensive developing and designing costs, and various other reasons. However, the mid-1990s witnessed a major boom in online business, which promoted many businesses to get websites to provide a new dimension to their services and also to find a wide market to serve a large number of customers. The growing number of websites of course rai

Search Engine Optimization Services India

These days, every business needs a website whether they are engaged in dealing with offline or online business. A beautiful and snappy website lets them get huge exposure from potential customers and also lets them directly focus on the potential buyers. As far as search engine optimization (SEO) services are concerned, it has become a necessary thing for many companies, in order to generate traffic and also lead on their websites.  SEO services of course need a certain level of expertise, knowledge and also good command over specialized techniques. It requires only nominal amount to establish set up in-house so many companies can outsource the said services quite conveniently. India is flooded with number of SEO companies that serve clients worldwide and let them find the best quality and cost-effective services .                  Well known as the world’s second largest English speaking country after the Unites States, India has emerged as the top destination for thos