Run that SEO Marathon!

Are you an alert online marketer? Are you keeping abreast of the latest SEO News? If not, there is bad news- matters as trivial as they may seem in the SEO context, may actually make the future of your website dark and gloomy.

Here is the catch- most of the webmasters find Penguin and Panda updates confusing and scary. You may as well use this aspect to your advantage.

Google’s Latest Penguin 2.0 – Have Your Websites Affected?

Search Engine Optimization is not a sprint, it is a marathon. To be able to reach the finish line in time, the techniques have to be up-to-date; you have to be smart. Completing this marathon, or in simple words, getting higher rankings need preparation, practice and vision. There are several routines to be taken care of:

     1.      Have that push pep and go- You need to be bursting with energy and excitement. Others will only tell you what to do- it is you who needs to do the actual work. Keeping a track of the required changes to be done on your website is none but your responsibility. Hiring someone is alright, but in the end, you should have the final supervising abilities.

     2.      Always be Optimistic- Let nothing make you believe that success is not possible. Cut down reasons that bring a negative vibe. Do everything possible for your website. The tendency to walk that extra mile will always pay off in the long run. Avoid doing things to your site that may harm the reputation from any possible angle.

      3.      Get the right equipment: If you want to run a 21 km stretch; only practice is not sufficient. You must be equipped with the right kind of sports gears too. Just like the fact that without running shoes your run is going to be affected, without good SEO tools, your efforts to make that website get more traffic will also fail. By right gears here, we mean the list of the select tools you must possess to make things work. If you do not have them, then you may approach a SEO service provider, who knows the ABC’s of the game.

      4.      There is no shortcut: Do not try to fix things. Do not try to act over smart and be lured by rumors, which promise to bring fast results. Techniques that promise quicker results are actually spams. Google and other search engines will detect them very soon and push it down so lower in position that it would be difficult to move higher up once again. You can never outsmart the system, no one actually has! Patience is the right word here.

  

             Panda, Penguin and Hummingbird – Three Important Updates That Majorly Affect SEO Activity

Besides, there are small and big aspects which can’t be ignored. For e.g. if you are looking at your on-page optimization techniques, you do not need many inbound links for unique or long keywords. There is a rare chance that, keywords such as Duliajan Golfer’s pack will face much competition due to its unique availability. Hence, it is sufficient to optimize one or two web pages for that key phrase.For competitive keywords such as Football or online shopping, the effort has to be different.

Optimizing on the web pages before working on linking back is always important. When search engines come to know that your site is more relevant, getting a higher ranking would be an easier step. As the saying goes, having more quantity alone may backfire. Search engines are smart enough to differentiate between quality and spurious matter. Focus on the quality quotient first to get better rankings. Get your website in proper shape and soon you will be ready for that SEO marathon. Good luck!