Prepare To Welcome Google’s New Algorithm In 2014 - Take A Look At Hot Tips

Search engine optimization has witnessed notable changes in the past few years due to coming of several major updates by Google be it Google Panda, Penguin or Hummingbird. All algorithms completely changed the method of SEO, which is known to be a great technique of improving ranking of the website in search engines and also generating huge traffic to the website.

Many people in fact think that the demand of the SEO went down that in fact also became a great reason of depression for many people especially those of SEO professionals. Credit goes to Google for taking several decisive steps to fight spamming promoted by the fake sites with great speed and quality based websites often has to suffer due to unethical practices of search engine optimization. 

After witnessing frequent appearance of overly promotional sites in search engine results, Google came with these entire major algorithms to penalize those sites containing duplicate content and involved in illegal practices like link purchasing and exchanging links and many such activities.      

When it comes to SEO in 2014, you have to keep in mind that all the changes that have been introduced in 2013 and follow it properly to make your strategy effective in the recent year. Whatever, you have learnt in the last year is still has a great importance. You have to just amplify it to get the best results. Of course the method of SEO changed compared to the past and you have to consider following important things in 2014 to do smart work.

Content marketing will play a lead role – The fact can’t be denied that content has still a great relevance in SEO. It is expected that content marketing will be shifted from buzzword to mature marketing in the coming time. Google is expected to eye on that company having immense capability of robust content marketing efforts as they are certainly perfect for the type of business Google seeks to get support. It of course includes several advantages that have been mentioned below

a) A fresh content attracts your target audience easily as they find useful information through it

b) It also helps to get social signals from daily sharing and engagement

c) It also makes your website informative and meaningful 

d) It will definitely help in increasing authority connected to your body of work

Considering this, you are suggested to make several notable changes in 2014 in your active content marketing strategy. Those companies having already content strategies will need to make an effective assessment of the role of mobile. Moreover, if you have just started your way to content marketing, it is right time for you to commit and make your horizon diversified.          

Use social media as much as possible – Using social media is said to be an innovative step in promoting websites and brands nowadays. You need to be capable of full using of several social media sites like Facebook, Twitter, Google Plus and more. 

The role of social media in digital marketing has become significant and it must not be overlooked. By leaps and bounds growing popularity of such social sites certainly tantalized the sense of everyone and people now seemed to be easily attracted towards these sites. 

These days, diversification has become a major trend that certainly depends on the subject you are targeting. SEO companies and professionals will have to think following major points in the coming time.   

a) Are they using social media websites seriously? Are they capable of implementing various important things like good content, strong profiles, engagement and reciprocity?

b) Are they able to include a dissemination phase with the help of their content marketing strategy, which includes increasing its capability of distribution through social networks?       

c) Whether they have made their presence effective on social media network that certainly matters to their audiences.  

d) Have you made your presence on social networking sites that also matters to search engines? 

e) Are your social media marketing strategies enough to enhance the level of social signals needed to achieve your goal?

Making investment in Google Plus - If you are seeking to get the finest results of your social media marketing strategy, you are advised to invest in Google Plus. Several reputed websites have made it clear that Google Plus is playing a great role in improving SEO ranking. So, you are advised to pay your attention on the following important areas.   

a) Making an establishment of Google authorship of your content and you can try it from your Google Plus authorship that also brings your body of content together. It will certainly play an important role in the SERP’s and also strengthen your author rank.     

b) It is of course not clear that the contribution of Google +1. But this is something that’s known to be a major factor in the social signals component of Google’s algorithm.

Increasing importance of mobile sites – We are quite familiar of the latest Hummingbird algorithm that clearly pointed out the growing popularity of mobile optimized websites. Today, we all are habituated of using smartphones and tablets to access the internet. So, the whole statics are expected to be shifted towards it in the coming time. This makes it clear that your website’s mobile performance really matters for you as it plays an active role in improving ranking.        

So, if you don’t have a mobile-optimized website, you are suggested to invest in this in this year and give a new dimension to your business.

Long content or short content – Which is a better option? - Using long content or short content has become a much debated topic in recent times. Well, the correct explanation can be given in terms of who is developing the content and for whom. What it deals all about and also in what context. Since Google recognizes both expertise and value, this makes content shifted from the range of 550 words to those of 1000 plus words.  

Smartphone users often seem to avoid text based content written in 2000 or more words. They in fact want to focus on the needed subject. So, you need to plan your content marketing accordingly to cater the needs of mobile users. In other words, you need to be able to write mobile-friendly content that should be crispy, attractive and informative.       

Role of advertising and Pay Per Click (PPC) - Google has recently taken the decision of encrypting the searches to large extent. This is the reason why most parts of SEO budget have been driven towards PPC. Moreover, it is also possible that you will be able to see the data with the help of another channel from Google in the coming year.   

Guest blogging still has relevance - The fast growing use of guest blogging is not hidden from SEO professionals. It has certainly exploded during the past few years. It has still a great significance in SEO technique that plays a significant role in inbound link building, traffic, branding exposure and more. It must be noted that only high-quality content will be helpful in performing the above task efficiently. So, you are advised to apply some high ethos for doing guest blogging in a perfect manner.