If you own any website or are a website developer by profession, and witnessed a major drop in your search engine ranking you may be certainly be victim of the latest Google update. Aiming to penalize those websites engaged in illegal activities to improve ranking, Google introduced Penguin 2.0 that became effective on 25th of May last year. This of course made an adverse impact on the business of many websites associated with unethical practices. Such websites finally lost their ranking in search engine and also popularity among people. Such websites actually include several spamming techniques like automated linking schemes, low quality link exchanges, blog spamming and more. However, most of the people will definitely agree that the latest update is good for genuine websites. Those companies who believed search engine is the main source of marketing now finding themselves in a hole that may be in fact quite complex to climb out of. Getting more backlinks for a