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Run that SEO Marathon!

Are you an alert online marketer? Are you keeping abreast of the latest SEO News ? If not, there is bad news- matters as trivial as they may seem in the SEO context, may actually make the future of your website dark and gloomy. Here is the catch- most of the webmasters find Penguin and Panda updates confusing and scary. You may as well use this aspect to your advantage. Google’s Latest Penguin 2.0 – Have Your Websites Affected? Search Engine Optimization is not a sprint, it is a marathon. To be able to reach the finish line in time, the techniques have to be up-to-date; you have to be smart. Completing this marathon, or in simple words, getting higher rankings need preparation, practice and vision. There are several routines to be taken care of:      1.       Have that push pep and go- You need to be bursting with energy and excitement. Others will only tell you what to do- it is you who needs to do the actual work. Keeping a track of the required changes to be

Google’s Latest Penguin 2.0 – Have Your Websites Affected?

If you own any website or are a website developer by profession, and witnessed a major drop in your search engine ranking you may be certainly be victim of the latest Google update. Aiming to penalize those websites engaged in illegal activities to improve ranking, Google introduced Penguin 2.0 that became effective on 25th of May last year. This of course made an adverse impact on the business of many websites associated with unethical practices. Such websites finally lost their ranking in search engine and also popularity among people. Such websites actually include several spamming techniques like automated linking schemes, low quality link exchanges, blog spamming and more.          However, most of the people will definitely agree that the latest update is good for genuine websites. Those companies who believed search engine is the main source of marketing now finding themselves in a hole that may be in fact quite complex to climb out of. Getting more backlinks for a