Search engine optimization has witnessed notable changes in the past few years due to coming of several major updates by Google be it Google Panda, Penguin or Hummingbird. All algorithms completely changed the method of SEO, which is known to be a great technique of improving ranking of the website in search engines and also generating huge traffic to the website. Many people in fact think that the demand of the SEO went down that in fact also became a great reason of depression for many people especially those of SEO professionals. Credit goes to Google for taking several decisive steps to fight spamming promoted by the fake sites with great speed and quality based websites often has to suffer due to unethical practices of search engine optimization. After witnessing frequent appearance of overly promotional sites in search engine results, Google came with these entire major algorithms to penalize those sites containing duplicate content and involved in illegal practice
Google has always modified its algorithms for the sake of users’ welfare only. Penguin is one of most active and influential algorithms of Google aligned for search engine optimization practices. Penguin does its functions on its way. This algorithm has been developed only to investigate if there any Black hat SEO practices are going on or not. How does Penguin dispose less-qualitative and needless Backlinks? • According to Google’s algorithms, Search Engine Optimization experts are not meant to practice overly-promotional backlink building practices to attract traffic. • There should not be flood of redundant and paid irrelevant backlinks. • Backlinks in maximum quantity are no more to help SEO experts to pull up the ranking. It is now time to pay attention to build powerful limited backlinks rather increasing the numbers of backlink. • In simple words, with the high relevance of site, backlinks are now supposed to be built in limit. • If